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CNBC interview - Branding Opportunities - Rob Frankel


5 minute CNBC video about successful marketing with Rob Frankel.
Clients such as Disney, Burger King and US Forrest Service

Listen at Rob Frankel being interviewed by CNBC's Liz Claman.

Rob's answer to - What is the key to successful branding?

  • "The key is to understand how misunderstanding branding really is!
  • Become the only alternative for your customer
  • Branding is not about you! Brand from outside in.

Posted by Henrik Müller-Hansen on 13/08/2007 in Marketing.
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